DATA-DRIVEN PR FOR COMPANIES WITH DATA
We find the story
in your data.
Most pitches are opinions dressed as news. Ours come with datasets journalists can verify — and cite.
01 // THE PROCESS
Data in, stories out.
You have proprietary data. We find the patterns journalists actually want — unexpected correlations, industry benchmarks, trend signals — then build stories around findings no one else can replicate.
"AI agents send 3x more emails on Tuesdays. Here's why."
"78% of enterprise deals close after the 5th touchpoint."
"Gen Z abandons checkouts 40% faster than millennials."
"Remote workers are 23% more productive — but only before 2pm."
"The platforms users say they hate? They use them 2x more."
HOVER TO PROCESS
Raw Data
Your proprietary datasets — logs, transactions, user behavior
Analysis
AI-powered pattern detection and statistical validation
Stories
Research-backed narratives journalists want to cite
02 // STORY ANGLES
What data can become.
Examples of findings we've uncovered — the kind journalists build articles around.
"The Best Time to Post? It's Not When You Think."
"Gen Z Saves Money Differently — And Banks Aren't Ready"
Who This Is For
Companies sitting on gold mines
You're collecting data every day — user behavior, transactions, platform metrics, AI agent logs. Most companies let it gather dust. We turn it into the research journalists cite.
Ideal partners: SaaS platforms, fintech apps, AI tools, marketplaces, analytics companies — anyone with proprietary data that reveals how the world actually works.
Let's Talk →
Data → Story → Press
The Solar Flare process
03 // THE FOUNDER
Hi, I'm Elvis.
I'm a developer who noticed something broken about PR.
The smartest companies weren't always the loudest. The loudest weren't always the smartest. But the loud ones got the press.
Traditional PR runs on relationships and intuition. That works — until it doesn't. Most pitches are opinions dressed as news. Journalists are drowning in fluff.
So I built something different.
Solar Flare combines massive datasets, AI-powered analysis, and old-school PR instincts. We don't guess what's newsworthy — we find statistical anomalies, benchmark data, and trend signals that journalists can actually verify and cite.
If you're sitting on proprietary data, we can turn it into your biggest marketing asset.
04 // CONNECTION
Got data nobody's using?
If you're sitting on proprietary datasets — user behavior, market trends, platform analytics — we can turn them into research journalists actually want to cite.